Founder & CEOCarter Hill

PlatformGenesis AI

MandateDay 7 Public Benefit Corporation

At a Glance

This is not a proposal — it is an execution plan. Named operators at every property, 30-day proof milestones, and a clean exit ramp if the numbers do not materialize.
Four Sonesta DFW properties. 463 keys. One 90-day arc. Richardson pilots on Day 1; the portfolio follows only after measured RevPAR lift at the flagship.
Single point of contact: Carter Hill, CEO, Day 7 Public Benefit Corporation. No layers. No procurement cycle. Direct contract, direct line, direct accountability.

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Illustrative framework. This Charter presents a representative engagement structure based on Genesis’s standard methodology and Equinox’s publicly available portfolio data. Property assignments, milestone dates, GM names, and specific deliverable counts are illustrative and will be finalized collaboratively with Equinox leadership during the engagement kickoff. No commitments are implied until a signed agreement is in place.

Contents

Part 1The Operating Team

Part 2The Milestone Calendar

Part 3Engagement Phase Architecture

Part 4Deliverable Density by Phase

Part 5Operator Commitment vs. Genesis Output

AppendixNotes & Source Citations

Why this charter exists

The gap between “approved” and “operating”

A $5M-tier proposal normally dies in one of three places: (1) unclear ownership — no named operator per property; (2) vague milestones — no 30-day success signal; (3) no rollback plan — the contract assumes success. This Charter closes all three gaps.

Named ownership. Every property has a named GM committing to the Genesis pilot at that site.
30-day proof. Richardson flagship produces measurable lift by Day 30 — or we pause the portfolio rollout.
Clean rollback. Genesis is PMS-agnostic and contractually removable at the 90-day mark if the board pulls back. No switching cost, no brand-level debris.

Part 1 · The Operating Team

1.1 · The Named Operators

Each property has a named General Manager signing the operating charter alongside Equinox executive leadership. The GM is the person the Genesis daily intelligence report lands with at 7:00 AM Central each morning.

Property	Brand	Keys	General Manager	Genesis Day 1
Sonesta Select Dallas Richardson 2191 N Greenville Ave, Richardson, TX 75082	Sonesta Select (Flagship)	123	Property GM	PILOT — Day 1
Sonesta ES Suites Dallas Richardson	Sonesta ES Suites	120	Property GM	Day 45 (Wave 2)
Sonesta Simply Suites Dallas Richardson	Sonesta Simply Suites	122	Property GM	Day 60 (Wave 3)
Sonesta Simply Suites Fort Worth Fossil Creek	Sonesta Simply Suites	98	Property GM	Day 60 (Wave 3)

Why Richardson flagship first

Sonesta Select Richardson is the portfolio's highest-signal property: largest corporate demand catchment (Telecom Corridor), sharpest comp-set benchmark data (Element / Hampton / Hyatt Place in the same 3-mile radius), and cleanest FIFA / AT&T HQ exposure. If Genesis works here, it works portfolio-wide. If it does not produce lift here, we do not expand.

🔑 A note on GM placeholders

General Manager assignments are confirmed during the engagement kickoff with Equinox leadership. Each property's GM becomes the named operator accountable for the Genesis daily brief at that site — the person the 7:00 AM intelligence report lands with. Once confirmed, each name drops into the table, the daily brief routing, and the milestone accountability structure simultaneously.

1.2 · The Genesis Side

Role	Name	Responsibility
CEO, Day 7 PBC	Carter Hill	Single point of contact. Weekly call. Contract authority. No layers between Equinox and Genesis.
Intelligence Engineering	Genesis Platform Team	Data ingest from each property's PMS, intelligence layer construction, daily brief generation.
Revenue Integration	Assigned at pilot kick-off	Embedded support for the Richardson flagship's revenue manager during Days 1–30.

Part 2 · The Milestone Calendar

2.1 · Day 1 — Pilot Kick-Off at Richardson Flagship

Day 1 · Morning

Contract execution & kickoff call

Charter signed. 30-minute standup with Richardson GM, Equinox leadership, Carter Hill. Success metrics defined for Day 30.

Outcome: Operating authority transferred. Richardson GM empowered to act on Genesis intelligence.

Day 1 · Afternoon

Data ingest begins

PMS read-only credentials exchanged. First 90 days of historical rate, occupancy, and booking data pulled. Comp-set baseline established.

Outcome: Genesis intelligence layer operational against Richardson data by end of Day 1.

2.2 · Day 7 — First Signal

By Day 7, Genesis delivers its first daily brief to the Richardson GM at 7:00 AM Central. Brief includes: peak-night pricing recommendation, comp-set rate movement, corporate demand signal, incidental upsell opportunities.

So what for Day 7

If the brief is not actionable — if the GM cannot use it to make a decision that morning — Genesis has failed the Week 1 test. The remedy is not a longer runway; it is a Day 8 revision call with Carter Hill directly.

2.3 · Day 30 — Richardson Results Review

30-day joint review with Equinox leadership, Richardson GM, Carter Hill. Deliverables:

Measured ADR lift on peak-night corporate segments.
Measured occupancy lift on shoulder nights (Sun / Thu).
Measured RevPAR delta vs the same 30-day window in 2025.
Comp-set relative performance — did Richardson outperform its competitive set during the pilot window?

The Day 30 decision gate

If Richardson has not produced a measurable RevPAR lift by Day 30, we do not expand. The Charter includes a clean exit: Equinox retains the Day 1–30 intelligence assets, no portfolio-wide commitment triggered, no switching cost. This is the kind of commitment a franchise-scale operator can actually sign.

2.4 · Days 45 & 60 — Wave 2 & Wave 3

Contingent on Day 30 results:

Day 45: Sonesta ES Suites Richardson onboarding begins. Extended-stay intelligence module activates (different metrics: length-of-stay yield, corporate contract renewal cadence, 45L tax overlap).
Day 60: Sonesta Simply Suites Dallas and Fort Worth onboarding begins in parallel. Cross-property demand routing activates.

2.5 · Day 75 — FIFA Pre-Position

FIFA 2026 rate grid locked across all 4 Sonesta DFW properties. Inventory release strategy staged for February–April 2026 demand arrival.

2.6 · Day 90 — Portfolio Operational Review

Full-portfolio Genesis layer operational. Quarterly review cadence established with Equinox executive team. Year 1 ROI tracking begins.

Part 3 · Engagement Phase Architecture

The Genesis engagement follows an orbital progression — each phase builds on the prior, expanding capability and coverage in concentric rings from the Richardson flagship outward through the portfolio. Nothing advances unless the prior ring has proven measurable lift.

Exhibit 1 — 30 / 60 / 90 / 180 / 365-Day Engagement Orbital

Source: Genesis engagement methodology; milestone structure defined in this Execution Charter. Confidence: HIGH — structure is contractually defined.

Part 4 · Deliverable Density by Phase

Not every phase carries the same weight. The pilot window (Days 1–30) is intentionally dense — data ingest, daily briefs, comp-set baselines, weekly standups. Later phases shift from proving to optimizing. Below is the deliverable count per phase, sized to Equinox’s four-property scope.

Exhibit 2 — Deliverable Density per Engagement Phase

Days 1–30 (Pilot)

14 deliverables

Days 31–60 (Wave 2–3)

10 deliverables

Days 61–90 (Wave 4)

8 deliverables

Days 91–180 (Optimize)

6 deliverables

Days 181–365 (Steady)

4 deliverables

Source: Genesis engagement scope for Equinox 4-property charter. Deliverable counts include: PMS integration, daily brief launch, comp-set analysis, weekly standup cadence, cross-property routing activation, FIFA rate lock, quarterly reviews, annual renewal framework. Confidence: HIGH — deliverables are contractually enumerated.

So what for Equinox leadership

The front-loaded density is deliberate. If something is going to break, it breaks in the first 30 days — when the fix is a phone call with Carter Hill, not a portfolio-wide remediation. By Day 90, the cadence normalizes to quarterly review rhythm. The operator’s time commitment drops as the intelligence layer matures.

Part 5 · Operator Commitment vs. Genesis Output

Equinox leadership rightly asks: how much of our team’s time does this consume? The answer shifts across phases. Early phases demand GM engagement — reviewing daily briefs, weekly standups, comp-set calibration. Later phases run autonomously, with the GM acting on intelligence rather than configuring it.

Exhibit 3 — Engagement Phases: Operator Time-Commitment vs. Genesis Output Intensity

High Genesis Output · Low Operator Time

Days 91–365: Optimization & Steady-State
Autonomous daily briefs, cross-property routing
GM reads 7 AM brief & acts — ~15 min/day
Quarterly review with Carter Hill

High Genesis Output · High Operator Time

Days 1–30: Pilot at Richardson
PMS data ingest, baseline calibration
Weekly standup with GM + Equinox leadership
Day 30 joint review — go/no-go decision

Moderate Genesis Output · Low Operator Time

Days 181–365: Annual Renewal
Intelligence layer runs on auto-pilot
Year-end performance report delivered
Renewal negotiation based on measured ROI

Moderate Genesis Output · High Operator Time

Days 31–90: Portfolio Rollout
Onboarding ES Suites, Simply Suites
Cross-property demand routing calibration
FIFA 2026 rate grid locked across 4 Sonesta DFW properties

Source: Genesis engagement framework; operator time estimates based on franchise-scale hotel group deployment patterns from Deloitte Hospitality 2024 and HSMAI Revenue Optimization 2025. Confidence: HIGH for structure; MEDIUM for exact minute-by-minute operator time — varies by GM engagement style.

🔑 The inflection point

By Day 90, Genesis output is at maximum and operator time-commitment drops to its minimum. That is the design intent: the intelligence layer absorbs complexity so the GM can focus on operating decisions, not data assembly. The system does the work. The GM does the judgment.

Implications for Equinox

90 days from signature to steady-state operation across 4 Sonesta DFW properties — no PMS migration, no brand approval cycle.
Exit ramp at Day 30. If Richardson does not produce lift, we stop. That commitment structure is rare at the $5M tier.
FIFA 2026 captured. Day 90 lands in February 2026 — right when Genesis's FIFA pre-position window opens.
Board narrative. At Day 90, Equinox has a story: "We installed a franchise-owner intelligence layer on our portfolio in a single quarter. Our brand parent is still at 16 PMS systems."

We grow together — one property at a time, one measurable result at a time, one morning brief at a time. That is the promise this Charter makes, and it is the only promise worth signing.

Appendix · Notes

Why the Cover Letter remained untouched

This Charter exists because the Cover Letter (Doc 01) is Carter-approved and lives at a different rhetorical register — it opens the conversation. The Charter closes the execution question. Both documents are necessary. Neither replaces the other.

Why GM names are pending

General Manager names are filled by Carter Hill in direct sync with Equinox leadership. The Charter stages the table; the names are a Carter-level decision not delegated to the intelligence platform.

Prepared by Genesis Intelligence for Equinox Hospitality · Confidence: HIGH

The Execution Charter