A scope-by-scope comparison of 30+ strategic deliverables — prepared exclusively for Equinox Hospitality, benchmarked against published consulting rates and GSA schedules.
4 Sonesta-branded hotels · 463 keys · 6 total Equinox properties across DFW
Benchmarked against the firms that typically produce this caliber of work — and what they charge for comparable engagements.
Even at $3.5M, traditional consulting cannot deliver these. They are structurally impossible in a multi-vendor model.
All 7 deliverables are wired together — market data feeds the ROI model, the ROI model connects to the FIFA playbook, the tax credits inform the financial projections. One fabric, not seven silos.
This is not a snapshot that becomes stale in six months. It is a living intelligence system that updates as DFW markets shift, new competitors enter, or FIFA timelines evolve.
No HVS report includes the name and direct contact of who to call. No McKinsey deck tells you who in Richardson city government controls the incentive approvals. This one does.
Every insight is framed through the franchise owner’s reality: what YOU can control, what the brand parent controls, and where the leverage points actually sit for a 4-property Sonesta DFW operator with 463 keys.
Weeks, not months. The traditional path requires 6–18 months of sequential vendor engagements, procurement cycles, and integration overhead. This was delivered in a fraction of that time.
Tax credits, workforce grants, energy incentives — delivered as a core deliverable. Most consulting firms don’t bundle this. Franchise owners almost never know to look.
| Traditional | Genesis | |
|---|---|---|
| Timeline | 6 – 18 months | Weeks |
| Vendors | 6+ separate firms | 1 partner |
| Format | PowerPoint decks & PDFs | Living intelligence system |
| Freshness | Stale on delivery | Always current |
| Integration | Siloed deliverables | Fully interconnected |
| Franchise Lens | Corporate-centric advice | Owner-operator focus |
| Cost | $1.2M – $3.05M | Partnership |
The package is worth $1.2M–$3.05M. But the cost of standing still may be higher.
The question is not whether this package is worth $2.1M.
The question is what it costs to not have it.
“This package was produced using only publicly available data.
Imagine what it can do with yours.”
One conversation. No commitment. Just a look at what Genesis can build when it has your occupancy data, your rate strategy, and your goals.
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