Equinox Intelligence Center

FIFA World Cup 2026 — DFW War Room

June 11 – July 19, 2026. AT&T Stadium in Arlington hosts 8 matches. Adam’s 4 Sonesta DFW properties are within 20 miles. This is the biggest single revenue event in your portfolio’s history.

Days

Hours

Minutes

Seconds

$4.2M–$7.9M

Equinox FIFA Revenue Potential

Matches at AT&T Stadium

463

Keys in FIFA Demand Radius

2–3x

Expected ADR Multiplier

Equinox Property FIFA Positioning

Key insight: Arlington property is 3 miles from AT&T Stadium — premium positioning for 2–3x ADR. Richardson properties capture overflow demand from sold-out Arlington corridor.

Preparation Readiness Checklist

0 of 6 complete

Dynamic pricing activated across all 4 Sonesta DFW properties for FIFA dates Minimum 3-night stay requirement set for Arlington (match days) OTA allocation reduced — direct-booking priority for FIFA premium Staff surge-hiring plan finalized for June–July FIFA-specific rate packages published on all channels Genesis AI real-time demand monitoring activated

DFW FIFA Match Schedule & Revenue Impact

Date	Match / Event	Venue	Round	ADR Premium	Equinox Impact
Jun 14	DFW Match #1	AT&T Stadium	GROUP	+114–200%	All 463 keys · $180K+
Jun 18	DFW Match #2	AT&T Stadium	GROUP	+114%	Peak corp + FIFA overlap
Jun 22	DFW Match #3	AT&T Stadium	GROUP	+114%	Weekend = max leisure demand
Jun 26	DFW Match #4	AT&T Stadium	GROUP	+114%	Final group stage push
Jul 1	DFW Match #5	AT&T Stadium	GROUP	+150%	Knockout qualification fever
Jul 5	DFW Round of 32	AT&T Stadium	R32	+200%	Knockout = max demand
Jul 9	DFW Round of 16	AT&T Stadium	R16	+250%	$250K+ single-match revenue
Jul 13	DFW Quarter-Final	AT&T Stadium	QF	+300%	Peak revenue night · $350K+

$4.2M–$7.9M

Equinox FIFA Revenue Premium

8

Matches at AT&T Stadium

39 Days

Tournament Duration